Marketing and Sales
Improving Communications and Connections: The Marketing and Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences, and achieving commercial success in a competitive marketplace.
Pathway Design Sheets
Pathway Design Sheets are Kansas CTE guides that act like blueprints, showing the required and optional courses, the skills students must learn, and the order in which classes should be taken to meet state pathway standards. They also include industry‑aligned competencies, CIP codes, and program requirements that help schools design and maintain approved pathways, ensure curriculum matches Kansas expectations, and support compliance with Perkins funding and improvement planning.
- Marketing 25-26 (PDF)
- Marketing 26-27 (PDF)
Teacher Resources
Kansas BPA: Business Professionals of America is the leading CTSO for students pursuing careers in business management, office administration, information technology and other related career fields. For more information please visit the Kansas BPA website.
Kansas DECA: DECA prepares emerging leaders and entrepreneurs for careers around the world in marketing, finance, hospitality, and management. For more information please visit the Kansas DECA website.
Kansas FBLA: Future Business Leaders of America-Phi Beta Lambda is a nonprofit 501(c)(3) education association with a quarter million students preparing for careers in business and business-related fields. For more information please visit the Kansas FBLA website.
Kansas HOSA: HOSA develops leadership and technical skill competencies through a program of motivation, awareness and recognition, which is an integral part of the Health Science Education instructional program. For more information please visit the Kansas HOSA website.
SkillsUSA Kansas: SkillsUSA improves the quality of America's workforce through a structured program of citizenship, leadership, employability, technical and professional skills training. SkillsUSA helps each student excel. For more information please visit the SkillsUSA Kansas website.
Kansas TSA: Technology Student Association (TSA) is the only student organization devoted exclusively to the needs of students interested in technology. For more information please visit the Kansas TSA website.
