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Career Standards and Assessment Services (CSAS) Menu

The following sub-menu can be used to navigate within the CSAS Team web pages.

Business -- Marketing (CTE Career Cluster)

Marketing Cluster is designed to prepare learners for careers and/or continuing education opportunities in planning, managing and performing marketing activities to reach organizational objectives. Students will learn skills in planning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.

The Marketing Cluster pathway was based primarily on the national business, management and entrepreneurship career cluster pathways and responsive to Kansas business and industry needs.

Marketing Pathway Design Sheets with Competencies

The pathway design sheets listed below include a list of the course options within each pathway and the competency profiles for each of those courses.

Resources

Statewide Articulation Agreements

Statewide articulation agreements have been developed for all clusters. To see those available for this cluster's pathways, click on the following link.
 TitleCategory
Statewide Articulation AgreementsLink

Wage & Employment

The Occupational Employment & Wage Statistics (OEWS) program provides annual employment and wage estimates by occupation. Data is collected through a semi-annual survey conducted by the Kansas Department of Labor (KDOL) in partnership with the Bureau of Labor Statistics (BLS). The BLS calculates employment and wage estimates for each of the states, Metropolitan Statistical Areas, and Balance-of-State areas within each state. To better meet the needs of local users, KDOL’s Labor Market Information Services (LMIS) division produces employment and wage estimates for geographic areas not produced by the BLS; these include Local Workforce Investment Areas, projection regions, and counties. Due to confidentiality and quality criteria, LMIS cannot produce estimates for every occupation in every geographic area. State created areas are not validated by BLS, and therefore, are not official BLS data series. However, the LMIS staff feels that they provide additional information that is useful to the users of Kansas data. Please visit the Kansas Labor Information Center (KLIC) website. Link below.

Business Education
Consultant
Kathy Camarena
(785) 296-3152
kcamarena@ksde.org

Deputy Commissioner:
Division of Learning Services

Dr. Ben Proctor
(785) 296-2303
ben.proctor@ksde.gov

Director: 
Career, Standards and Assessment

Beth Fultz
(785) 296-4639
beth.fultz@ksde.gov

Assistant Director: 
Career and Technical Education (CTE)

Natalie D. Clark
(785) 296-4351
​natalie.clark@ksde.gov

Assistant Director: 
Curricular Standards

Jennifer Hamlet
(785) 296-8447
jennifer.hamlet@ksde.gov


Assistant Director: 
Assessment

Julie Ewing
(785) 296-2325
julie.ewing@ksde.gov

Assistant Director: 
Kansas Volunteer Commission

Dr. Jessica Dorsey
(785) 296-3163
jessica.dorsey@ksde.gov

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